Soheum Hwang

(so? hmmm...)
Hey 🇬🇧, Hej 🇸🇪, 안녕하세요 🇰🇷
I discover and design
digital experiences that unravel complexityveryday
with a focus on user needs. I converge technology and humans through
digital UX, veryday
strategic thinking veryday
and visual storytelling.veryday


Leveraging design both as a
veryday way of thinking and as a practical tool
for solving real-world challenges, I'm currently at
bank of englandBank of England
as part of a transformation programme to redefine the future of data collection. Previously, I was at
verydayMcKinsey Design.
I did my master's atUmeå Institute of Design, working with
verydayPhilips,
veryday Amorepacific, and
bank of englandVolvo Cars.
Bank of England
Driving the future transformation of data collection at the Bank of England. Collaborating with business stakeholders, technology teams, and end users. I’m drafting the future while balancing user needs and regulatory requirements using a
bank of englandsystems thinking approach.

Through co-creation workshops, design artefacts, and prototypes, I guide stakeholders through an iterative design process to help them envision the future.
verydayIntroducing a user-centred design approach to AI implementation,
working closely with data scientists and engineers to optimize AI models, address risks, and test concepts with users. These innovative methods require extensive change management, persuasive storytelling, and advocacy within the organisation.
verydayBuilding the Bank's very first design system,
defining reusable UI components that align with the brand, driving awareness across the organisation for its rollout, and getting internal buy-in for its adoption.
McKinsey Design / Veryday
Part of digital business building, working cross-functionally to create concept prototypes and launch new feature releases. Working together with business analysts, engineers and data technologists,
verydayI implemented design solutions to transform customer experience
for clients predominantly in the
verydaybanking
and
verydaypharma sector.

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Developing GenAI proof of concepts for clients in banking and technology, utilising
human-centered frameworks to identify AI use cases and assess potential risks. veryday
As a designer, I was ensuring user needs and business requirements to be implemented in GenAI outputs.

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Master's at Umeå Institute of Design
I explored how autonomy and trust can be balanced in autonomous vehicles together with Volvo Cars at Umeå Institute of Design.
Kan

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